daughter partnered with stella artois to shoot a campaign entitled “haute pockets,” as a way to remind consumers to put their phones down and enjoy the moment. In addition to the ooh photography, design layout and mechanicals, we shot a commercial film to accompany the content and air in tandem around new york city during fashion week.
In addition to still photographs Daughter shot cinemagraphs that were projected around the city on buildings as well as on the sides of busses and digital OOH.
Daughter also created a film commercial to air alongside the pocket-centric campaign during New York Fashion Week. View the entire project